{"id":147113,"date":"2025-02-23T15:16:09","date_gmt":"2025-02-23T15:16:09","guid":{"rendered":"https:\/\/www.karlforsberg.se\/?post_type=portfolio&#038;p=147113"},"modified":"2025-02-23T16:02:29","modified_gmt":"2025-02-23T16:02:29","slug":"google-cloud-spotify","status":"publish","type":"portfolio","link":"https:\/\/www.karlforsbergphoto.com\/en\/portfolio\/google-cloud-spotify\/","title":{"rendered":"Still photos for Google Clouds referral campaign with Spotify"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;441145&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; heading_semantic=&#8221;h6&#8243; text_size=&#8221;h6&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-205268&#8243; uncode_shortcode_id=&#8221;134028&#8243; text_color_type=&#8221;uncode-palette&#8221;]Client case[\/vc_custom_heading][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;115551&#8243;]Still photos for Google Clouds referral campaign with Spotify[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243; desktop_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;6\/12&#8243; uncode_shortcode_id=&#8221;144986&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;147046&#8243;]<a href=\"https:\/\/cloud.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud<\/a> is a computer application offered by Google. Many well-known brands, including Spotify, use Google Cloud to improve performance efficiency.<\/p>\n<p>Together with its advertising agency, <a href=\"https:\/\/www.tbwachiatday.com\/\" target=\"_blank\" rel=\"noopener\">TBWA\/Chiat\/Day<\/a>, Google set out to produce a referral campaign with Spotify, filmed in New York and Sweden. The LA-based agency was, therefore, looking for a Swedish still photographer to complement the film crew.<\/p>\n<p>After receiving a shortlist of suitable photographers from German agent <a href=\"https:\/\/cherrydeck.com\/blog\/google-cloud-spotify-karl\/\" target=\"_blank\" rel=\"noopener\">Cherrydeck<\/a>, TBWA\/Chiat\/Day hired me to capture still photography of the Google campaign actress. 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