With a background as a creator at B2B advertising agencies, I have extensive experience in visual communication and brand building. Photography has also been a part of my life since my teenage years, and my professional focus for over a decade.

I work with companies, agencies, and professional individuals. In my interactions with people, I seek what feels genuine and relevant – and translate that into images that reflect identity, culture, and activity.

My mission is to contribute to human and credible brands through authentic images of people in real environments. Images that are well thought out, useful, and without feeling staged. For individuals, it’s about portraits that make an impression and convey personality with integrity.

I am based in Gothenburg and work throughout Sweden as well as within the EU.

karl@karlforsbergphoto.com    
+46 70-882 50 60